Ferrari, born from Endurance, driven by passion

The build-up to the 2025 FIA World Endurance Championship season begins with a new social media campaign showcasing the individuals who make the Hypercar programme truly exceptional. The campaign kicks off with Antonello Coletta at the centre, Head of Ferrari Endurance and Corse Clienti, precisely one month before unveiling the 499P. This debut will take place at the Qatar 1812 km, the season’s opening World Endurance Championship race. On 14 February, in Maranello, Ferrari will unveil the car, with the trios of Nielsen-Fuoco-Molina and Pier Guidi-Calado-Giovinazzi behind the wheel for their third consecutive season.

Ferrari’s legendary story has its roots in endurance racing. This discipline has evolved remarkably since 1947 but remains anchored in one unchanging value: passion. From the engineering that defines the future of performance to the drivers who push their limits and those of the car on the track, to the people managing the sporting and operational aspects of the project: the Ferrari – AF Corse team embodies a perfect blend of expertise, determination, and passion.

The relentless determination, pursuit of excellence, and profound emotional connection that unite every member of the Ferrari team – whether in the workshop or on the track – are brought to life through the faces and words of those who take the 499P, numbers 50 and 51, to vie for the most prestigious accolades on World Championship tracks, including the Circuit de la Sarthe, home to the 24 Hours of Le Mans, where the Prancing Horse celebrated victories in 2023 and 2024.

Through personal quotes, thrilling pictures, and captivating videos, we will share their individual stories and the collective narrative of Ferrari’s philosophy and what it means to embody this iconic brand. All content will be available on the official Instagram profile: (@ferrarihypercar).