Ferrari Partners with Salesforce to Elevate the Client’s Journey

Ferrari announces a new strategic partnership with Salesforce, the world's #1 CRM platform, focused on enhancing the client experience. The collaboration involves deploying Salesforce's CRM technology for Ferrari sportscar clients and a marketing partnership for the Ferrari Hypercar program and the Ferrari Challenge Trofeo Pirelli motorsport activities.

This partnership will unite both brands in prestigious events and races worldwide. Ferrari will work closely with Salesforce to create unforgettable moments for customers and motorsport enthusiasts, strengthening their presence in the competitive racing arena.

At the core of this collaboration is the implementation of Salesforce’s advanced CRM system, which combines data, apps, and agents on a unified platform.